P&G’s new kind of Olympic support

I don’t know about you, but I like the P&G “Thanks, Mom” commercials we’ve been seeing throughout the Olympics.  I actually got a little choked up over the “You’ll Never Walk Alone” one. (Hey, it was late, and didn’t your mom sacrifice for you sometimes?)  Here’s the skinny on what they’re all about:

Thanks, Mom

P&G is has offered all Team USA pre-loaded gift cards to help them defray the cost of travel and accommodations so that the mom behind each and every Team USA athlete can share their child’s Olympic Winter Games experience. T he company is the first to provide this level of support to all the moms of Team USA.  The “P&G Thanks, Mom” campaign celebrates that special person in the lives of Team USA athletes who supports their child selflessly to help them succeed.  Whether it was driving to early morning practices, cheering them on in competition, doing mountains of laundry, and everything in between, every Team USA member has someone who supported the day-to-day activities that brought them to their Olympic moment.  For some that may be their mom; for others, it may be their dad, an aunt, a grandparent or another special supporter.

Family Home
P&G has welcomed U.S. Olympic athletes and their families in Vancouver, Canada, at the P&G Family Home, which provides Team USA with a place to come together in an inviting and comfortable environment for the duration of the Olympic Winter Games.  Recognizing the importance that families play in the lives of athletes, the P&G Family Home provides family members with a place to come together, watch the Olympic Winter Games, meet other Team USA families, and spend time with loved ones before and after competition.  More than 300 athletes and coaches are on the 2010 U.S. Olympic Team, and each one has the opportunity to take advantage of the P&G Family Home at no cost.

I think both programs are pretty cool, it’s always sad when the person who did the most for a young athlete can’t be there to celebrate with them.

P&G You’ll Never Walk Alone